The reek of desperation among the automobile manufacturers is palpable. "Free" financing has been a staple of auto enticemnents for years, now dealers are promising "free" gas, or some convoluted scheme to guarantee future gas price for increasingly desperate customers.
I wonder if the future of the oil/car pushers will be modeled upon a one-time fantasy of the computer industry. It was once opined that the price of computer hardware will fall towards zero and the profits for suppliers will be realized through the sale of software. This has been a pipe-dream of the computer industry, as it's seen now that almost the opposite is true. The price of Macs keeps going up, yet a company like Google can provide a number of useful applications for free.
Will we soon see advertisements offering a free car with the purchase of gasoline?
It wouldn't surprise me, as nothing does anymore.
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