Tuesday, November 25, 2008

Lessons in Greed pt.1


It is often the smallest nuggets of information that are more disturbing than the frequent Grand Mal articles common to media on both sides of the corporate divide. A case in point is this little data point that I found most disturbing. The Insurance Bureau of Canada (IBC) reports that although 89% of drivers are concerned about “driver distraction”, yet informed of the fact that “that cellphone use made them four times more likely to be involved in a collision.”, “60% of drivers would not agree to stop using their cellphones while driving.”



OK? Got that?

So 9 out of 10 drivers see someone doing something stupid on the road, often associated with cell phone use. Ten out of ten bicycle riders would report the same thing. Anecdotally, the connection is often made. “So, I look up after seeing his bumper go by my handlebars with two inches to spare, the guy’s got a cellphone glued to his ear...”

They have been made aware that using a hand held in-car distraction may quadruple their likelihood of an accident. Still, given their own choice, 6 out of ten would choose to ignore this simple collection of pertinent facts, and give a big “fuck you” to all other road users.

We already know that all cagers believe that the roadway and the space enveloping their car is their exclusive property. “Get off the road! You don’t pay for it!” is a common call of the wild cager in flight.

We also know the common cager belief in the idea that one’s own time and personal errands are all that matters. “That guy on the bike is obviously not going anywhere too important. I mean, where could he possibly be going if he can’t even afford a car...”

We know the cager deliberately wants to be isolated from the world, sealed inside his steel and glass cage, lost in a delusion of “freedom”, “individuality” , traffic-free winding seaside roads and other kinds of marketing mythology...see any car commercial for more details.

Now we know that three out of five cagers believe the safety of other road users is inconsequential. The IBC data gobbet drips with the grease of motor mentality, steeped in the shit of marketed car culture.

This is indicative of the greed culture we live in, the me first, stuff my pockets full, ignore the obvious, play the game, screw the future, business as usual, fuck the rest of you, just don’t get caught society we have built.

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